“525,000 square feet”
300 million dollars
1 open office
You’ve probably heard about the recent expansion of Facebook’s Menlo Park campus. The new building, MK21, designed by Canadian starchitect Frank Gehry, is the pinnacle of today’s open office design trend.
For years, the open office design was touted as the new and improved workplace architecture.
If the late 90s brought us Office Space style — dismal workspaces framed by lifeless, beige cubicle walls — the 21st century ushered in bright, airy open-plan offices.
Like unlimited snacks and craft coffee on tap, the open office concept seemed revolutionary — bound to improve the quality of an employee’s work experience.
Aesthetics aside, managers imagined that open offices would increase interactions between colleagues, and enhance cooperation and productivity.
Speaking about Facebook’s previous office building, MK20, also a Gehry-designed open office, Facebook’s then Chief People Officer said,
“It really creates an environment where people can collaborate; they can innovate together. There’s a lot of spontaneity in the way people bump into each other, just a really fun collaborative creative space.”
Apparently, even CEO Mark Zuckerberg had a designated place somewhere in the sea of desks. (Kudos to Zuckerberg for practicing what he preaches, if he does, in fact, work in the open office.)
Though the hype associated with open office spaces may make another day at the office seem a lot more appealing, the reality of these transparent offices — in terms of employee interaction and productivity — is a lot less clear.
The truth about open office design
More collaboration or more distraction?
The loud talker three desks down; constant taps on the shoulder; the guy who incessantly clicks his pen; the girl who eats a tuna sandwich al desko every afternoon.
Many find themselves more prone to distraction in open office layouts.
Since founding Jotform in 2006, we’ve dabbled in different office designs. And as we’ve grown to over 130 employees, we figured no other design felt like navigating a minefield — opportunities for destruction are all around.
Many argue that open office design fosters communication between employees and such enhanced collaboration makes up for the negative impact distraction has on your team productivity.
But do open offices really boost collaboration?
In 2018, Harvard Business School Associate Professor Ethan Bernstein published a study analyzing the impacts of open workspaces on collaboration.
It was the first study of its kind to look empirically at how a transition to open offices affected employees’ productivity and daily interactions.
The study found that employees had substantially less face-to-face interactions after switching to open office spaces.
Rather than increasing face-to-face collaborations, open architecture seemed to trigger a natural human response to socially withdraw from officemates and interact over email and instant messenger instead.
“If you’re sitting in a sea of people, for instance, you might not only work hard to avoid distraction (by, for example, putting on big headphones) but — because you have an audience at all times — also feel pressure to look really busy.”
— Professor Bernstein
Beyond interactions, the study found that workers became less productive in open offices. What’s more important from a managerial perspective, the quality of work decreased as well.
An alternative to open architecture: small teams, private spaces
In “Focus on productivity, not efficiency”, I wrote about the power of getting small teams to sit together in a private space.
For starters, our employees work in small cross-functional teams of 5–6 people.
Each team includes a lead designer, who works side-by-side with UI and CSS developers, full stack developers, plus UX specialists, data scientists, and any other necessary functions.
We’ve found that teams that include a member from every different role are consistently more effective.
To support our small teams, we give each one their own physical space.
Each group has its own room, with a door that closes, big whiteboards, big desks, space to stretch out and various productivity tools.
These private spaces help our teams to stay focused. Without the distractions of an open office full of colleagues, they have no need for noise-canceling headphones.
A University of Sydney study found that the noise is the number one element that bothers employees about open offices. And the results of noise distraction were twofold: lower productivity and higher absentee rates.
A workspace that limits distraction isn’t just an HR decision — it’s a financial one. The Information Overload Research Group estimates that such distraction costs U.S. companies almost $1 trillion dollars annually.
Instead of fighting with distraction, our cross-functional teams collaborate openly, not self-consciously, with their team members, and build off of each other’s energy.
It’s amazing how much these rooms have increased their productivity.
Even the aforementioned Facebook offices have what they call “breakaway pods.” I would imagine that many Facebook employees find themselves retreating to these pods for privacy, especially for projects that require intense focus.
How small should your teams be?
We’re not the only ones that support the small team model. In 2014, researchers Albert Kao and Iain Couzin published a study demonstrating that:
Working in small groups may increase decision accuracy across many contexts. Because small groups get the best of both worlds: the benefit of collective wisdom, without the excess noise of the crowd.
Opinions may differ on the optimal size of a small team.
In one book from Harvard Business Press, the authors posit that:
7 is the magic number of team members for decision-making effectiveness. Once you reach that number, each additional member reduces effectiveness by 10%.
I believe each organization is unique and it depends on the type of organization and what types of decisions and projects are being handled.
For us, requiring 7 people in each group would be excessive in many cases. But that’s a decision for each company to make based on its business circumstances.
Open offices don’t mean that the entire office will be collaborating on each project or decision. But I also don’t think they’re conducive to effective teamwork.
What works best for your company
When it comes to your company, there’s no one-size-fits-all office design.
Though managers may prefer open office architecture, especially for the economic benefit, a growing body of research over the last years has been demonstrating the downside of open offices.
While cubicles feel dismal, they may be no worse in terms of productivity.
For Jotform, the happy medium has been private offices for small teams of employees.
Though this may not be a feasible option for all companies at all times of day, I would recommend at least offering part-time private spaces, like breakaway pods, to your employees.
It’s worth every bit of the investment in your team.