When you’re looking for key insights to help you make business decisions, you can’t go wrong with surveys. You can send them via email or embed them on your website to customers to gauge how they feel about your products and services, how satisfied they are with your support team, or how likely they’d be to recommend your company to others.
Getting answers to key questions can help you identify what measures you need to take to retain your customers for the long term.
Employees are also a good audience to survey, as you can learn about their needs and determine how engaged they are at work. Insights from employee surveys can give you insight into whether you need to raise morale or make some significant changes within the organization.
Regardless of who your audience is, it’s important that you present survey results in clear, easy-to-understand visuals. This enables you and your team to quickly and accurately draw conclusions that will inform the decisions your organization makes.
To give you an idea of what these visuals can look like, we’ll walk through several visuals from two survey report examples below. The underlying surveys were created and distributed using Jotform, and the survey reports were produced using Jotform Report Builder.
You can also build surveys with Jotform’s free online survey maker.
Survey report examples
Meeting survey report
The purpose of this survey was to get people’s opinions on company meetings. To add context and perspective to the answers, respondents also provided relevant data about themselves, including their role within the organization and their industry. The survey included a total of 715 respondents.
The survey posed five questions:
- What’s your role at your organization?
- What’s your industry?
- How much time do you spend in meetings every week?
- Are most of your meetings in person or through a video chat or call?
- On a scale of 1–5, how effective do you think meetings are?
The survey creators aggregated responses to each question and then displayed them using a visual to make communicating the data easy. We showcase each visual below.
As part of the survey report, the survey creators presented the answers to the role and industry questions in the form of a bar chart. This allowed them to clearly delineate and identify the size of the various roles and industries. The first chart shows that most respondents were either at the executive or associate level. The second chart shows a mixed bag of industries.
For the meeting time and format questions, respondents had just a few options to choose from, and the survey creators were interested in seeing the share of people that selected each option. A pie chart is the perfect visual to showcase how respondents answered.
The first pie chart shows that most meetings were on the shorter end — between zero and three hours long. The second chart shows that meetings were overwhelmingly in person.
The survey creators presented the last question, which asked about meeting effectiveness, in a table summary format. The table summary places the most frequently selected response front and center. It also lists all responses in order of frequency.
Lemonade survey report
This survey report example was more fun than practical, but it offers some additional visuals to consider for your own survey report. In this fictitious example, imagine that the survey creators are owners of a lemonade stand who wanted to find out what customers thought about their product.
The survey asked respondents two questions:
- How much did you enjoy your beverage today?
- Would you recommend our lemonade to a friend?
Check out the visuals used for each question’s responses below.
This visual differs from traditional charts and graphs by adding a little personality. Instead of lines, bars, or pies, you present results using a collection of emoji-like faces. You get a smiley, neutral, or sad face depending on how positive (or negative) the responses are. Smiles tend to be universal, so it’s immediately evident how respondents rated your business when you view the image. (In this case, most people liked the lemonade!)
Both survey report examples employed pie charts, which isn’t surprising given how effective this simple visual is at displaying certain data sets. This survey report used a pie chart for the last question about recommending the lemonade. Interestingly enough, despite most respondents enjoying the lemonade, only half said they’d recommend it to a friend.
Did the visuals from these survey report examples inspire you? You can start building your own survey reports today using Jotform Report Builder. Create as many as you like — and for any reason. Have fun with it!