How to customize Google Forms

It’s easy to get started with Google Forms: If you have a Google account, you already have access to Google Forms. And Google Forms gives you some nice form customization options baked right in that can help you make your forms pop. Customizing your forms can make them more engaging for respondents. Here’s how to do it.

Pro Tip

Create and customize your own powerful forms for free with Jotform, the best Google Forms alternative.

Customizing questions

For each question you add in Google Forms, you’ll see a few customization options in the floating toolbar on the right. You can group questions in sections and add titles and descriptions to give people more information about what you’re asking. You can also add photos and videos, which are great for quizzes.

To add a title and description to an area of your form, start by selecting a question. Selecting the question just tells Forms where you want to add more information.

In the toolbar on the right, click the text icon to add a title and description.

Customizing questions

Google Forms will insert the title and description below the selected question, but you can also click and drag it wherever you want.

Customizing questions

The next two icons down are for images and videos. For images, you’ll have several source options.

Customizing questions

The Upload option is self-explanatory. The Camera option uses the camera on your device. By URL lets you add a web source. If you choose the Photos option, you can select an image from your Google Photos. Google Drive lets you find images in your Drive, and the Google image search option lets you do a Google search without leaving the page.

After you’ve added your image, you can resize it by dragging the corners. You can also give it a title.

Adding a video is pretty much the same as adding a photo, except you only have two options: You can add one using a YouTube URL, or you can search YouTube for a video to add.

Customizing the form itself

To change the Form’s theme, click the painter’s palette icon in the upper right corner.

Customizing the form itself

That will open up a menu showing you all of the design options available to you. The first section lets you choose the font style and size for the form’s header, questions, and all other text.

Next, you have the option to choose a header image for your form. You have fewer options for sourcing an image than you do with questions, but one of the options unlocks a slightly hidden feature.

Under the Themes tab, you’ll see a number of categories to pick an image from. But what’s really neat is that the image you select changes the default color palette.

themes tab
change theme color

The theme color is somewhat limited in that you can’t fine-tune the colors for each form element. But selecting a color will change the background color and some other design elements.

If you click the plus button, you’ll see a color picker that should be familiar to anyone who’s done any design work. From there, you can add your own color.

Below that, there’s a field to change the background color of the form. As mentioned, you can’t really change individual components of your form. You can only change the shade of the background color slightly.

change theme color

Getting even more customization options

That’s pretty much all you can do to customize the look and feel of Google Forms. It’s nice, but it’s not a lot. Other form tools, like Jotform, give you many more options. If you really want your form to match your brand, for example, you’ll need a more comprehensive tool like Jotform.

In addition to adding photos and videos, Jotform will also let you create multiple columns of questions, change label alignment, add sub-labels, and much more.

Getting even more customization options

On top of that, Jotform has a lot more form styling options, including more font, color, and layout choices. There’s even an Advanced Designer option for more granular control of your form’s appearance.

If you don’t want that much control, Jotform has many attractive themes to choose from. But if you want more choices, Jotform will even let you insert custom CSS. For true designers, Jotform offers the most advanced form design tool around.

See also Jotform’s detailed guide about: Google Forms

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